Sunday, 29 December 2019

Love Online – Building a Dating App

Love Online – Building a Dating App

Love Online – Building a Dating App
Sunday, 29 December 2019

Love Online – Building a Dating App


With over 27% of committed relationships starting via the internet, online dating is no longer a taboo.
It is estimated that there are over 20 million matches on dating apps and websites worldwide, that comes down to approximately 40 million users.
India is the 9th largest market for online dating users.
With the fast-food economy and increased internet penetration, these numbers are going to increase multi-fold.
It is predicted that by 2031, at least 50% of married couples would’ve met online. The average online dating service user spends $243 annually.
Computers are now going instinct and mobiles are definitely the future. 48% of users access dating services via their smartphones.
With Reliance Jio, smartphone and the 4G internet have become more readily available boosting up the number of smartphone users in the country to an estimated 300 million.

Online Dating in India

India has come a long way from the days when online dating was more or less limited to sending friend requests to people with good DPs.
Then, of course, looking for a perfect match moved from scrolling down newspaper classifieds to searching on matrimonial websites.
This being the online equivalent of meeting with ladke/ladki waale.
Dating Apps like Tinder, Badoo, Truly Madly and Happn have changed much of this scenario specifically in India.
It looks like the young Indians are finally ready to search their own partners without having parents trawling through websites.
59% of the youngsters said they did not look down upon online dating compared to 27% in 2012.
India is the fastest growing market for Tinder and the largest in Asia.
One Million “super-likes” are sent every week, with women sending more than men.
India, therefore, has witnessed a huge change since it was difficult for women traditionally to even choose their partners.
The success of Tinder has encouraged several entrepreneurs to develop some amazing applications in the online dating segment.
These dating apps have attracted an ever-increasing userbase and also huge funding from investors.
Users have found dating apps helpful whether they are looking for marriage, serious relationships or – the crowd’s favorite – hookups.

Transforming the Dating World

What may have started as a hook-up movement has quickly and radically transformed the way the generation to come will meet their better halves.
A research predicts that one-third of marriages will be a direct result of online dating, there is, of course, no other and more subtle way of expressing interest as swiping right on a profile.
With a platform for all that one can imagine – posting the food you had, stalking the life of a friend, putting forth bitterness in under 140 characters and even one that puts dog ears on you, it is not surprising that people have separate applications to find “BAE”.
Humans have an innate desire to find companionship but we’re getting increasingly constrained by our growing responsibilities.
Trash cans are overflowing with coffee cups and lunch breaks are getting replaced with extra work sessions.
Being busy is normalcy and probably a pride but this leaves little scope for meeting offline.
Therefore “find BAE” apps have gone viral and collecting matches has become more of a sport.
It comes as no surprise then, that the online dating market is worth $2.2 billion with revenues of 381 million dollars in 2016.
It’s a hot market and Facebook all set to add a dating feature in-built in the app is prove enough to suggest the enormity of the market.

1.    TINDER

Tinder, since its launch in 2015 has been the market leader in online dating segment in India.
With over 14 million swipes every day, it still remains unbeatable. The app delivers the highest number of matches mostly among individuals looking for casual dating popularly called “hook-ups”.
Tinder has become popular in the hook-up segment but not without consequences. Several of the people surveyed reported joining Tinder just for fun and got bored quickly.
Boredom, however, is not a major concern especially with issues like women facing harassment when they refuse to go out on dates.
This may be a result of Tinder having 66% male users.

2.    MTJF | MORE THAN JUST FRIENDS

Expressing your feelings comes with a big risk of making things awkward if your friend doesn’t feel the same for you.
Not with MTJF. MTJF’s double opt-in mechanism ensures that a person knows about the other person like him/her, only when they both Like each other.
While the other Dating apps are filled with millions of fake accounts, MTJF guarantees you that you will never come across a fake account.
MTJF verifies each user using Mobile number & OTP verification mechanism.
So that you can always be sure that you are talking to the person you intend to talk to.

3.    TRULY MADLY

With the harassment issues and fake profiles reported on Tinder, Truly Madly came as a welcome change.
The app assigned trust scores to its users based on their social media integration, job verification, User ID and mobile verification.
The App has a user base of 2.2 million users but women compromise only 30% of it.
Although Truly Madly wants genuine verified users and claims to keep all information confidential, the recent Facebook data leak is not very reassuring.
Users, therefore are pretty reluctant about sharing such details online.

4.    WOO

WOO, like its international rival Tinder, requires login via Facebook and has LinkedIn integration to provide professional details.
WOO founder claims that it is not very “tinder-like” as it is more concerned with creating meaningful matches based on interests, likes-dislikes, and professions.
WOO offers several security enhancements most important being that the name of the person is displayed as initials only until there is a match.

5.    FLOH

FLOH is an invite-only dating app specifically targeting those looking for serious relationship transforming into marriage.
Ideally, the user base of FLOH falls between 26-36 age group.
The app needs you to shell out INR 7000 for three months of access, however, it guarantees meeting 50 singles at their events and an introduction to 10 matches one on one.
Unlike other dating apps, FLOH has 55% of female members.

6.    HAPPN

A location-specific match-making app, Happn helps discover people that users have already crossed paths with.
The users just need to enable their location services and they can see people who have passed by them, giving them an option to message instantly.
It had a big-bang launch campaign with Hrithik Roshan advocating it.
However, Happn has not been strikingly successful in India keeping in mind the conservations of Indians and the possible hazard of creeps following around women just to match on HAPPN.

7.    BUMBLE

Bumble has a potentially large scope for Indian online dating market, which so far has not been very promising for women.
The creeps and stalkers have for long been troubling downside of major dating apps, Bumble solves this.
It has overcome this problem by allowing only women to initiate conversations.
Love Online – Building a Dating App
4/ 5
Oleh

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